Search Engine Optimization
Search Engine Optimization (SEO) is a useful technique that helps search engines find out and rank your website greater than the other websites in response to a search question. Hence, SEO helps in getting traffic from different search engines. SEO is the best technique of getting huge traffic to your website by increasing visibility in search engines through quality links, social popularity, relevant copy and domain trust.
On Page Optimization
On Page Optimization is optimizing your website in a way that it can rank better in search engines and improve visitor satisfaction. One must take care about website user interface which should be always targeted for visitors not for search engines. If you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
Here are few things to do for on page optimization.
- Keyword Research
- Keyword Analysis
- Page Specific Meta Tag Creation
- Content Placement
- Creation of Meta Description
- Keyword Density
- Title Tag (Page Title Optimization)
- 301 Permanent Redirect
- Alt Tag Optimization
- Anchor Text Optimization
- Implementation of Google Analytics
Off Page Optimization
Off-page optimization refers to the SEO techniques and strategies that help to improve website rankings in the search engine result pages (SERPs) by implementing not directly on the web page or html files. Means to say that we have nothing to do in the web page, that’s why it is said to be off-page optimization. Off-page optimization has an important role in internet marketing as well as search engine marketing (SEM).
Off Page Optimization is usually consisting of different link building methods:
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